Facebook isn't a
secret money pile just waiting to be found, but it can be a reliable source of
extra income with some work and a clever approach. Here are few ways that let you earn cash through the famous social media facebook.
Make great posts.
The foundation of any
successful plan to make money with social media is good content, and lots of
it. On Facebook, that means a stream of interesting links, images, and updates
every day.
·
Search for a niche and
fill it with quality content. It doesn't have to be a niche nobody else is
filling, but it should be specific enough that it's clear to the casual
observer. For example, maybe you'll post content for cat lovers, mothers, or
people with a certain political affiliation. If you plan to market a product
with your account, be sure to link the product to your posts in some way.
·
Consider opening up
another Facebook account and keeping it separate from your personal account.
Use this account for your posts, and link them on your personal Facebook
account to let people know about them. Depending on the approaches you use, you
might even consider using multiple extra accounts.
·
Give it time. Let your
account build up interest over time by continuing to provide fresh and relevant
content every day.
Make a commitment to
earn.
The
only way to reliably make money using Facebook is through persistent work. Like
any job, setting a schedule and sticking to it is the key.
·
Organize. Whatever
strategy you plan to pursue, you'll probably have to take care of several
things every day to make it work for you. Plan out the order and times you'll
do them in advance.
·
Saturate your market.
Making money with Facebook is more of a numbers game than anything else. Since
marketing on Facebook costs nothing except time, you can market as much as you
want – even to a point that would be prohibitively expensive any other way –
and let the percentages and statistics work their magic one penny at a time.
·
Add aggressively. One
of the best ways to increase the number of people looking at your page is to
simply add people as friends as often as you can. Most won't accept, but some
will.
Find an affiliate
program.
Affiliate
programs provide you with a unique ID and marketing materials, and then pay you
a commission based on how much business you generate.
·
Most websites you've
heard of offer such a program. Since there's no cost to the site for letting
you do this, practically anybody can become an affiliate for as many sites as
they want.
·
Start with well-known brands.
Amazon offers a competitive affiliate program that pays a percentage of any
purchase a person makes after clicking through from your post, even if it's not
anything you advertised. Apple's iTunes program has an affiliate program as
well.
·
Add in smaller
programs. Though less likely to generate money on a given day, you can
diversify and gradually increase your affiliate revenue by offering a wide
range of advertising services to many different businesses.
Sign up.
Once you've decided to market
a company as an affiliate, search the company's site and fill out the required
forms. This should always be free, and usually only takes a few minutes.
·
Don't ever pay to
become an affiliate.
Add accounts.
Make
a Facebook account for each affiliate program or group of programs you sign up
for. This allows people to follow your pages based on the things they're
interested in, rather than having to sign up for one page full of all different
kinds of ads.
·
As mentioned
previously, you can use your primary account to repost things from the other
accounts periodically, exposing those pages to the audience you've built.
Promote your programs.
Make
posts for each of them daily, and maintain your accounts fastidiously. With
luck, and a good central account with a lot of followers, your affiliate
accounts will begin to get followers as well. Whenever anyone clicks your posts
and buys something from one of your affiliates, you earn money.
Making Money With an E-book
1.
1.
Write an e-book. E-books are just book-format publications that
are distributed electronically, rather than printed on paper. Because there's
basically no cost to publish an e-book, pretty much anybody with an idea can do
it.
·
Take it easy on
yourself. Unlike a paper-and-ink book, your e-book doesn't have to be any
particular number of pages. In fact, most e-books that are written to generate
income are more like e-pamphlets than whole books.
·
Choose a subject that
will generate interest. Nonfiction is almost always a better choice than
fiction. Oddly enough, e-books that tell people how to make money selling
e-books are a popular option, and they apparently sell enough to at least
offset the trouble of writing them.
·
Write in an area where
you can claim some kind of authority. It'll add cachet to your book. You don't
need to show credentials, but you should write about something you're better at
than the average Joe.
2.
Pick a publishing option. There are a few free ways to get your e-book
published.
·
The most basic option
is to save the book as a PDF file, and lock it with a password that you send to
people who buy your book. Once the password is out there, anyone with the
password can open the book.
·
Createspace is an Amazon.com service that allows you to
publish e-books for free on the Amazon website. It offers better usage
protection than the PDF method, but can't be directly distributed from anywhere
other than Amazon's website. Createspace also has a number of paid services and
options available. To maximize your Facebook profit, avoid using them.
·
ReaderWorks is a
program that easily formats and published e-books in Microsoft Reader format,
one of the most common e-book formats on the web. The Basic version of the
program doesn't offer any security, but it's free and easy to learn. There's a
paid version of ReaderWorks that adds digital rights management (DRM)
protection. Only opt in for the paid version if you're going to be making a lot
of books with it.
3.
Get your e-book online. Createspace will post your book automatically.
If you published it on your own computer, you can sell it a few different ways:
·
Amazon will let you
upload and sell your e-book as a Kindle book for free. (Kindle is the brand
name of Amazon's popular e-reader product line.) This option is calledKindle Direct Publishing, or KDP.
·
On the plus side, KDP
is fast and very flexible. You can publish your book in about 5 minutes, and
set sale royalties for yourself as high as 70% (with Amazon taking the other
30%).
·
On the other hand, KDP
does not publish your book for download outside of the Kindle marketplace.
Readers who don't use Kindle won't be able to browse and purchase your book.
·
eBay will let you list items for sale at a set
price. By offering a stock of “copies” of your e-book available for purchase on
eBay, you can turn the venerable auction site into a de facto bookselling hub.
·
The advantage of eBay
is its simplicity.
·
The downside is the
cost. eBay sets fees for just about everything; they only get worse when you
set a fixed price point for purchases. Some of the fees are percentages, but
others are flat, which can really bite into your profit margin if you're not
careful.
4.
Sell your e-book on
Facebook. If
you were wise and wrote a book that caters to the audience you've been building
up with your primary account, you've got a receptive, ready-made audience for
your sales pitch.
·
Advertise it several
times a day, both blatantly and at the end of other posts. Be creative and try
to engage your readers. Get them excited about reading your book.
·
If you have other
accounts (such as affiliate accounts), advertise your book there, too.
·
Always provide a link
for readers to click to visit the page where they can purchase your book.
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